2007 was the year when the climate crisis awareness exploded and got exploited by the Swedish media. The media created the positive concept ‘climate smart’ but was used as a ‘negative’ means to make us consume even more. The ‘climate smart’ products and ethical aspects got shoved down our throats and marketed in almost the same way as other products. The values and words was forced upon us once again. There was a lot of talk but did we act on this information?
2007 was the year when Christmas sales rocketed in Sweden. It seems as if we talk about being ‘climate smart’ but actually aren’t. I think people use the [...]